The Fractional CMO you've been looking for.
No nonsense. No BS. 30+ years marketing experience.
I'm not half a CMO.
Senior marketing leadership without employing a full-time CMO. It’s never half the experience.
I help founder-led businesses turn busy, fragmented marketing into a focused commercial growth function - without the cost or commitment of a full-time CMO.
Your business is doing plenty of marketing. But the activity feels fragmented, priorities keep changing and it is difficult to see what is genuinely driving commercial progress.
That is usually when I come in.
I'm a Fractional CMO and Marketing Director with founder-led businesses that need experienced marketing leadership but are not ready or able to commit to a full-time permanent cost..
I bring together the strategy, sales priorities, customer insight, data, systems, agencies and people behind the marketing. I then turn that complexity into clear decisions, a focused plan and work that the team can realistically deliver.
My work covers:
- Marketing audits and commercial marketing strategy
- Growth, retention and customer lifecycle planning
- Digital marketing and martech
- Brand positioning and proposition development
- Team leadership, coaching and development
- Turning strategy into structured, accountable delivery
- GTM, start-up and scale-up ecommerce
I bring more than 30 years of marketing experience gained across senior in-house and agency roles. Since launching my fractional practice in November 2025, I have maintained a full portfolio across ecommerce, events, food, wellness, dating and agency businesses.
Every initial engagement expanded beyond initial scope. A one two-day marketing audit developed into a ten-month transformation programme. Other assignments have grown into ongoing strategic leadership, and wider client responsibility.
Alongside my commercial work, I am a board member of The Widowed Collective, a CIC building a free national peer-support community for widows across the UK.
If your marketing is busy but not joined up, I can help you identify what matters, what needs to change and what should happen next.I help founder-led businesses turn busy, fragmented marketing into a focused commercial growth function—without the cost or commitment of a full-time CMO.
Fancy a chat?
30 minutes of your time. You can off load all your marketing problems...
Think of it as therapy!